Saturday, October 20, 2007

Marketing can be a masterpiece sometimes

During any festivals or celebration in Malaysia, there ought to be a lot of interesting advertisements that promote the themes of the celebration or the festivals in subject.There will be one or two advertisements that hold a meaningful and sometimes touching plot (like advertisements from Petronas) while the rest are plain simple ads that deliver the message straight to the point. Rewind 11 years ago for a moment when Malaysia celebrated Chinese New Year and Hari Raya together, most of the ads back then were as great as the ones we often see from Petronas. This wouldn't be any surprise as many companies will take more initiative to spend (or should we say "invest") a lot of effort to commemorate such a special once-in-a-lifetime occasion which reflects the unity of two main races in Malaysia. Despite there were a lot of great ads back then, there was an ad from a tobacco company called Malboro that really had my jaw dropping in utmost amaze. The advertisement from Malboro cigarettes was a masterpiece to be remembered.

I won't blog about why I like it a lot or why do I consider it a masterpiece because it wouldn't be easy to put them in words. It would be better if you would just see it for yourself to understand my opinion regarding the advertisement. You might think it's going to be a lot of trouble looking for a decade old advertisement on the internet, well worry not, for YouTube has it ( thank God for YouTube...but most importantly, thank God for the person who posted in on YouTube). I hope at the end of the video, you will share my same opinion about this advertisement from Malboro.


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